Vegana
Vegana is an app to help health conscious people find plant-based food options near them. You can search for vegan food near you, whether it be a food truck, take out, or dine-in option. You can plan your travels with the interactive map. Users can save their favourites and recommend and review vegan finds to the plant-based community.
The Process
What are the problems?
● You’re a vegan, you go to a new city and don’t know where to look
● You’ve got vegan friends coming to town and need to find options
● You want to try new options but they seem limited
● You want something quick & easy but also plant-based
What are the pain points?
● Searching online is too broad
● Time consuming
● Need to find places near you
● Need to book reservations
● Don’t know if the food is good
Who are the users?
● Vegans
● Friends of Vegans
● People who want to explore a plant-based lifestyle
Why investigate this problem?
● It’s an emerging market
● It’s an unmet need
● It could be monetized
User Flows
Crazy 8's Sketches
In this phase of the project, a Crazy 8's session was conducted with my peer group. I then analyzed all of the design solutions that were provided and narrowed down which ones were potentially interesting and relevant for this project.
Lo Fidelity Wireframes
From the sketch stage, lo-fi wireframes were developed to test the product before the next phase.
Mood Board & Art Board
A mood board, colour palette and font selection were developed and tested with peers to inform the next stage of the app.
High Fidelity Mock Ups
Incorporating all initial phases of the process, high fidelity mock ups were developed.
Design Style Guide
A design style guide strategy was established by cataloging design assets and components into a universal ecosystem.
Prototype
Usability Testing
I used Useberry for my usability testing and reporting. I had 3 participants in my study. Overall the test seemed to be quite successful as the success rate for all the tasks were 100%. I had 7 tasks for the participants to complete and completion rates were 100% across the board.
Design Adjustment
The data from the usability testing was analyzed and a list of action items was developed to take to this phase of the project, design adjustment.
Solution
This is the first solution before launch.